NR AMCE
AU von Alvensleben,R.
TI [Effects of BSE on consumer attitudes and behavior]
OT Auswirkungen von BSE auf Verbrauchereinstellungen und -verhalten
QU Deutsche tierärztliche Wochenschrift 2002 Aug; 109(8): 335-7
PT journal article
AB The extremely high media emphasis of the BSE issue during the period December 2000 to February 2001 has caused considerable short term public concern. A significant amount of this concern was due to an intensive communication of pictures. Pictures are "fast shots into the brain" (Kroeber-Riel). Pictured stimuli run under the cognitive control of the recipients effecting the consumer below the threshold of consciousness. However, the issue has fallen into oblivion very soon. In summer 2001 the public concern was not higher than before the BSE crisis. The perception of product quality regained a "normal level". The public concern has caused a considerable decline of the demand for beef and an increase of demand for substitutes and organic meat. When the media emphasis of the BSE issue diminished, the beef demand recovered but did not reach the pre-crisis level again. However, the BSE crisis has intensified animal welfare concerns, polarized public opinion about food and agriculture and had big effects in the political sphere. Furthermore, the BSE crisis has led to additional - politically supported - activities of the organic food suppliers causing a further growth of this market segment.
MH Animal; Animal Welfare; Cattle; *Consumer Product Safety; *Consumer Satisfaction; Encephalopathy, Bovine Spongiform/epidemiology/*psychology; English Abstract; Food Contamination; Food Microbiology; Human; Mass Media; Meat/*standards/virology; *Public Opinion; Zoonoses
AD Institut für Agrarökonomie der Universität Kiel. valvensleben@agric-econ.uni-kiel.de
SP deutsch
PO Deutschland
OR Prion-Krankheiten 8